Krungsri Bank appoints MulllenLowe Thailand Posted on

BANGKOK – Krungsri Bank, one of Thailand’s largest commercial banks, has named MullenLowe for its
agency roster.

This win came after a pitch between six agencies in the last quarter last year.

Krungsri recently launched its new positioning ‘Make life simple’, with the goal to offer simplicity to Thai consumers. The agency was appointed to assist in continuing to develop the business.

“MullenLowe is exceptionally proud at having been appointed to the Krungsri business. Krunsgri is a brand in real ascendency and our belief in developing powerful and populist communications will further help fuel this,”

Jeremy Hine, CEO of Lowe Thailand, said. “We look forward to partnering Krungsri in achieving their challenging but very exciting objectives.”

He told Campaign that the agency is currently working on communication campaigns for the bank’s individual products and services, which will span across multiple channels such as print, television and outdoor.

Khun Salisa Hanpanich, executive vice president, strategic marketing department of Krungsri Bank, noted that the bank is embarking on the next stage of growth and in the process of refreshing the brand to reflect its goal to champion simplicity in making the lives of its customers easier.

“We have many proof points in the areas of people, products & services, communications and touch points. We believe that with the right skills and resources, Lowe will help us achieve our objective to become the top three preferred financial group in Thailand.”