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    Announcing The New MullenLowe Group

    Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

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    Heineken selects MullenLowe Open Thailand as digital agency for 2013

    The appointment was made by TAP Trading following a four-way pitch. Open will be responsible for developing the full-spectrum digital work to support Heineken’s retail sales. It is understood the incumbent was Interaction, JWT continues to be Heineken’s above-the-line agency. Rob Hall, general manager of MullenLowe Open, Thailand, said the win is proof of MullenLowe…

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    Krungsri Bank appoints MulllenLowe Thailand

    BANGKOK – Krungsri Bank, one of Thailand’s largest commercial banks, has named MullenLowe for its agency roster. This win came after a pitch between six agencies in the last quarter last year. Krungsri recently launched its new positioning ‘Make life simple’, with the goal to offer simplicity to Thai consumers. The agency was appointed to…